Through key partnerships and a potent business network, TBF will quickly create market penetration and widespread brand recognition for the products and services that meet the company’s selection criteria. Selection of the products and services to be promoted will be based on careful evaluation using a proprietary economic model developed by Cesari Direct, one of The Branding Foundry’s key partners and one of the nation’s most recognized direct response firms. Cesari Direct will be TBF’s “go-to” company for infomercial production and media purchasing.

Rick Cesari

Known for some of the most successful infomercial campaigns ever produced, Cesari Direct owner Rick Cesari has committed the firm’s intellectual capital and business resources to this relationship. Three of his most successful campaigns resulted in lucrative acquisitions. George Foreman sold the rights to his namesake product, the George Foreman Grill, for $137 million in 1999; Orange Glo International, owner of the OxiClean brand, was recently acquired by Church & Dwight (Arm and Hammer) for $325 million, and the company that owned the Sonicare Toothbrush was acquired by Phillips for over $500 million.

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Rowland Hanson, Chairman of the Board

Known for the impact he made as Vice President of Corporate Communications at Microsoft, where he created and executed the company's highly acclaimed branding strategy. Especially noteworthy is the market introduction of Microsoft's most popular product, a graphical interface that Hanson insisted must be named “Windows.” Several books published on the history of Microsoft credit his strategies with leading to the dominance of the Microsoft and Microsoft Windows® brands.

Prior to Microsoft, Rowland served as Vice President of Worldwide Marketing for Neutrogena Corporation, a skin-care and cosmetics company. After achieving phenomenal growth during his tenure through new product introductions and global joint ventures, the company was acquired by Johnson & Johnson for a significant premium, largely attributable to the value of the Neutrogena brand. It was Hanson’s success at Neutrogena that attracted the attention of Bill Gates, who personally recruited him with the expressed mission of developing and executing an equally effective brand strategy for Microsoft.

Hanson’s other achievements include the following:

• Served as President, CEO, and Chairman of Amaze Inc., a multi-media software publisher with such popular products as The Far Side, Trivial Pursuit, Bloom County, and Berlitz theme computer calendars and screen savers
• Negotiated the sale of Amaze to Delrina Corporation
• Founded and served as CEO and Chairman of iTravel Corporation, an exclusive developer of multi-media travel guides for United Airlines, United Vacations, and the travel agency network
• Negotiated the successful sale of iTravel to StarPress
• Fulfilled roles of business development consultant, branding consultant, and board member of ColdHeat, where the company’s of “instant heat, instant cold” proprietary material science led to the successful introduction of consumer small appliances
• Served as business development consultant, branding consultant, and board member of The Nautilus Group, developer and marketer of such brands as Bowflex, Nautilus, Schwinn Fitness, and StairMaster

In January 2002 Rowland founded The b EQUAL Company. The company's mission is to strengthen the bonds between children and parents by creating games that make learning a fun, interactive, family event. Its partners include A&E (The History Channel / Biography), National Geographic, DreamWorks and Discovery to name a few. See www.bEqual.com. The company recently merged with Specialty Board Games of Toronto Canada. See www.PlaySBG.com. SBG partners include the popular TV show CSI, NASCAR, and the World Wrestling Entertainment. Together, SBG/bEQUAL, is now one of the leading companies in digital games designed specifically for the entire family.

Prior to launching his business career, Hanson earned a BBA from Loyola University and an MBA from The Wharton School of the University of Pennsylvania.
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Ken Hunt, CEO

Equipped with an MBA and law degree from Wake Forest University, TBF’s CEO, Ken Hunt, has gained expertise in consumer goods marketing through extensive experience that ultimately led to general management in both large Fortune 200 corporations, including Sara Lee and Monsanto and in smaller growth companies. He has secured and managed millions of dollars in commercial deals, government contracts, grants, and venture capital, and as a registered lobbyist, Hunt also is able to secure government funding on behalf of his clients.

Prior to becoming Managing Partner for the HansonMaslen Group, Hunt served in key positions that include the following:

• CEO of Anawah, a Seattle based agricultural biotechnology company that is now part of Arcadia BioSciences, where he led the company in raising $14M in venture capital, over $4M in non-dilutive government contracts, and just under $1M in commercial research funding
• VP of Business Development, Strategy and Corporate marketing for Paradigm Genetics, where he secured and maintained revenue-generating deals, developed strategic business plans for new business opportunities, and managed the overall marketing and communications function for a company that generated $20M a year in revenue, primarily through contracts with Bayer CropSciences and Monsanto
• Director of Marketing-Brand Development, Nutrition Sector, for Monsanto, where he had core marketing responsibilities for two breakthrough nutritional products: Stanols which reduces cholesterol and Peptides which lowers blood pressure
• Director of Business Development, Genomics, Monsanto, in which Hunt was responsible for relationships with vendors such as Paradigm Genetics, Mendel, Incyte, and Rosetta
• Director of Business Development Agricultural Fibers, Monsanto, where he was responsible for commercialization of genetically modified fiber crops including blue, black, and brown cotton for the textile industry and uses of non-wood cellulose for paper and energy
• Director of Marketing, Sara Lee Knit Products, where he created and implement strategic plans for product development, marketing, and sales of $215 million for the #1 women's apparel brand to Wal Mart, K Mart, and other mass discount retailers
• Director of Licensed Products, Sara Lee Knit Products, for the $40 million-a-year sports and entertainment industries, marketing apparel with properties such as NFL, NBA, MLB, and NASCAR

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Kevin Young, President

Kevin was inspired to leave his early corporate career with McGraw Hill Publishing when he realized that he was an entrepreneur with big goals and a grand vision. A graduate of Washington State University with a B.A. in Business and English, he has never regretted that decision. Young’s first venture was to help a successful businessman start one of the nation’s first alternative long-distance phone companies, Network Communications, Inc. As Director of Marketing and Vice President of Sales, Young built a strong foundation for subsequent successes and developed a taste for starting businesses.

Among his accomplishments:

• Served as Executive Vice President of Business Development at World Telecom Group, where he was instrumental in creating a sales and marketing strategy for the company’s AmeriVox branded pre-paid phone card service, a pioneer of the industry and acclaimed as the preeminent pre-paid solution to compete with enterprise companies’ $8 billion calling card market
• One of the first people to create a co-venture premium incentive calling card, a breakthrough strategy that helped the company sell in excess of $400 million in phone cards over its seven-year lifespan and launched a pre-paid calling card market with annual revenues now in excess of $10 billion and growing
• Instrumental in creating celebrity license agreements with such entities as the Elvis Presley Foundation, JFK Images, Quarterback Legends, Beetle Bailey and many others featured on the AmeriVox phone card collection
  
• Negotiated the sale of World Telecom to a CLEC in California before founding and serving as CEO and Chairman of Gettuit Commerce Technologies, Inc., a company that provided an alternative to the browser, enabling businesses to rent a suite of Internet-based vertical software solutions from a constituency of Application Service Providers (ASPs) and organize them into Gettuit’s branded “WorkEngine”
  
• Raised $9 million from friends, family and angel investors; attracted such clients as IBM, Airborne Express and 3M; created a co-venture offering assistance with revenue-based Internet strategies to other enterprise ventures’ and worked closely with the W3C and aligned this relationship to help craft the future of software on the Web
  
• Founded Optimystix, a company focused on locating socially responsible early-stage ventures with products and services that could help mankind on a global scale and within a year created a joint venture partnership with a manufacturer of a highly nutrient freeze-dried humanitarian relief food intended to provide an alternative meal to rice and other grain solutions for children who were hungry or malnourished
  
• Co-created a branded marketing arm of Optimystix called NourishtheChildren.org, introducing a new concept that helped create enough revenue for the food to be distributed globally for free
  
• Only a year into the venture, sold NourishtheChildren.org to a NuSkin Enterprises organization that recruited Lee Iacocca as the Chairman of the Board and has now fed over 74 million children
  
• Formulated a branded model and co-founded Venture2Show.com, a single source M&A and private equity Web portal that attracts accredited investors from all over the world who shop for compelling private placement opportunities
  
• Serves as principal partner of Baja Residential, LLC a San Diego-based firm that markets and promoted real estate in Mexico to meet the pent-up demand among baby-boomers for second-home and vacation properties
  
• Diagnosed direct response advertising as a natural channel for building a household brand that will be recognized by the mass buying market.

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Bill Span, Executive Vice President

Bill brings a wealth of entrepreneurial knowledge and experience to TBF. Owner of LeadProducers, which provides mortgage leads to lending companies, Span first worked with Young in establishing the pre-paid phone card industry. He also was involved in starting Gettuit Commerce Technologies, Inc in 1999. As Director of Product Development, he procured the lead billionaire investor.

Span’s most significant business successes include the following:

• Created the initial product positioning, pricing and branding for Gettuit.com and directed the work of a renowned Seattle design firm, Hornall-Anderson, in developing the first executable demonstration of Gettuit.com’s service
  
• Positioned Gettuit.com to offer any application or service for rent online, a strategy later adopted by Microsoft.net
  
• Formed FIRST Technologies, Inc., in 1996, creating the first interactive, self-generating Web sites for growing and sustaining large sales teams and helping them to become virtual online communities; a demonstration of the software was received with enthusiasm by Steve Ballmer
• Played a key role in launching the pre-paid phone card industry, using the first predictive dialers, broadcast fax, Web sites and broadcast e-mail to build and motivate an 8,000-member sales team from Hawaii
  
• One of the first people to use the Internet to market a product and to communicate to a large national sales network, which sold over $100 million dollars of pre-paid phone cards
  
• Led a team that acquired major clients, such as 3M, which sold Post-It Notes® using free, branded, 5-minute phone cards as incentives
  
• Sold over $6 million of property after joining Princeville Realty in Kauai, Hawaii, in l986
  
• Designed and built three custom homes in Kilauea, Kauai and became an affiliate of Hawaii Real Estate Brokers, a division of Jon Douglas Associates of Beverly Hills, CA
  
• Sailed and dived the Mexican coastlines and islands for three years while running yacht charter services and a black coral exporting business in Cozumel

A graduate of the University of North Carolina at Chapel Hill, Bill is fluent in Spanish, a key asset for the Mexican real estate business that The Branding Foundry is promoting.
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James F. Biagi, Jr., Director

Biagi is a principal and practicing attorney at the firm of Monahan & Biagi, PLLC. He specializes in tax and corporate matters, including private offerings, acquisitions, and related transactions. He received his B.A. from Boston College, his J.D. from Gonzaga University, and his LL.M. in Taxation from the University of Denver. Mr. Biagi has substantial experience in e-commerce and internet companies. Monahan & Biagi, PLLC represent numerous internet based concerns. Representative client lists are available upon request.

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Jerry Washburn, Chief Financial Officer

Jerry has played central roles in entrepreneurial enterprise for more than 35 years.

Key among his accomplishments is the following:

• Initiated MBO and concurrent RPO to take OneSource Technologies, Inc. public
• Led Total Information Systems, Inc. to #1 supplier status for ERP software in its market segment
  
• Created and implemented a donor customer service and communication function for The American Foundation
  
• Defined and implemented the global finance-administration infrastructure for Pacific Ethanol, Inc.; a $250-million ethanol distribution and marketing company
  
• Prepared Pacific Ethanol for its initial Sarbanes Oxley Section 404 Internal Control review, and as a Tatum Partner, served as Project Partner
  
• Directed the successful rescue of a stalled and troubled ERP implementation for Saunders Construction, Inc., a privately held $260-million commercial construction management and general contracting firm where he served as Project Director
  
• Served as Chief Financial Officer for Modern Industries, Inc., a $125-million high-precision, close-tolerance machine tool manufacturer for which he instituted best practices for strategic planning, cost control and operational efficiencies
  
• Created real-time reporting metrics for executive management as Project Director for Hunter Contracting Company, a $150-million family-owned industrial project and road general contractor

Other key positions include:

• Chief Financial Officer for The American Foundation
  
• President and Chief Executive Officer of OneSource Technologies, Inc.
  
• Financial Advisor for Perfect Strategies, Inc
  
• Eastern Regional Director for IPRO, Inc.
  
• Partner for The Natcom Network, Inc.
  
• Founder, President and Chief Executive Officer for Total Information Systems, Inc.
  
• Engagement Head for Arthur Andersen & Co.

Washburn earned a Bachelor of Science in Accounting from Brigham Young University.