| The Start of the
Prepaid Phonecard in America and My Involvement with It
By Bill Span
In
early 1991, in a conversation between Larry Huff and Towru Ikeda in
Northern California, the spark
of the idea of the American prepaid phonecard was invented. It would
become a multi-billion dollar industry.
Larry and Towru hired Bill VonHelmet to design and build the first
computer program/switching equipment
to process a prepaid phone call in the United States. Larry Tolbert and
David L. Eastis were brought
on as founding partners and the four went to work to launch the prepaid
phone card industry in this country.
They named their new company "AmeriVox".
At this time neither the word "prepaid" nor the word "phonecard" existed
in the American consciousness.
The product was propelled by the fact that it could be utilized to make
inexpensive long distance calls
"instate" at a time when high priced monopolies like GTE Hawaiian Tel
were charging exorbitant fees
for local (instate) long distance. We were the first
new technology to break that specific monopoly
and offer callers a much cheaper alternative by dialing a few extra
numbers.

Kevin Young contemplating the fate of the free world
In a meeting
with Doug Davis and Kevin Young in Kirkland, Washington (near Seattle)
the partners
found the catalyst to start building the sale
force. Four years later, 70,000 sales reps would have
signed up and 200 million dollars of phone
cards would be sold. Basically all the reps in AmeriVox
descended from Kevin and Doug.
Kevin
recruited Matt Jones who immediately enrolled Bill Span
in March of 1992. At that point Span
was the first person in Hawaii to start recruiting people to sell phone
cards, even though the product
did not not work in Hawaii until July 1992. We sold them to tourists who
would take them back to
the mainland and use them. And we sold them on the
dream of the product someday being available
in the islands.
The day service launched, the people of Hawaii had their first
inexpensive alternative to GTE Hawaiian Tel's
monopoly and they could start saving
big money on their inter-island calls.
Four years later ... Span's
sales team in Hawaii would total more than
5,000 people. Span's group
would sell over 20 million dollars of
phone cards. GTE Hawaiian Tel
would radically lower their
in-state calling rates, because of the amount
of business we took from them via this new technology.
The two Alaskan phone
monopolies were the next target.
Five trips to Alaska from Honolulu created 2,000 reps
selling phone time at half the price of AlasCom
and GCI. Millions of dollars a month were saved by the hard
working Alaskan people now cutting the
cost of a major utility in half.
Span's total sales team exceeded 8,000 people. One out of every
10 people in Hawaii carried an
AmeriVox card by the fourth year, after 5,000 Hawaii reps sold an average
of 20 cards each.
The signing
of a worldwide exclusive for the rights to put Elvis Presley on the phone
cards furthered
interest in the phone cards and now they became collectable. Later
John F. Kennedy and
wife Jackie were exclusively featured on the cards.
Span's largest client was
Konishiki (625 pounds).
His favorite client was Wyland, the ocean artist, also it was the
most popular selling card.
Other royalty deal included Richard Petty,
Norman Rockwell, Ken Griffey Jr.,
and Steffi Graff
Kevin Young's personal sales team exceeded
70,000 reps and all the leadership in the company
was identified, tutored and inspired by Kevin. This team of people
represented one of the finest
groups of individuals ever brought together and the conventions and
rallies were legendary.
Kevin and Bill today collaborate on Internet based projects
and seek the next "Camelot".
The entire phone card industry as it exists
today can directly trace it's birth to the pioneering efforts
of the early AmeriVox reps, lead by Kevin Young and a handful of others,
one of which was Bill Span.
The
life story of Bill Span (best read if you can't sleep or are really
bored)
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